Classification of Movies Essay

When it comes to movies, People have many different types of genres they prefer to watch. It is easy to assume almost everyone has a preference when it comes to movies, because there have been so many different types made to appeal to all viewers. There are three major categories that have wide appeal Romance, Comedy, and Horror. The romance, comedy and horror genres are the most popular in the movie industry. Wall Street Journal Doris Walsh says: â€Å"Romance, Comedy and Horror movies are the most popular to rent in every age group they have the most factors that intrigue and entice the viewer into the fantasy or documentary aspect of the movie†. The first genre of movies, are romance movies The Straits Times (Singapore) Yip Wai Yee says: â€Å"I’m a romantic at heart, but it’s not only because of that. Sometimes, you just want to feel more, to have your heart squeezed and get that rush of emotion that only these movies will give you.† The romance genre is more appealing to the female audience. New York Times Writer Bill Carter says: â€Å" Love at first sight, abandoned by Sunday afternoon companion, deceived by the best friend who became the mistress, women appeal to romance imagining themselves in the scenes from these relevant situations.† The fantasy and passionate story lines are so heart wrenching. Whether there is a happy ending or not the passion that’s illustrated becomes so realistic. Love and Basketball a well-known romance movie tops the charts: Baltimore City writer Tom Scocco says,â€Å"It’s conceived, essentially, as a three cornered love story, with a basketball holding down the third spot. It is a story of an African- American male and female who grew up together and share a love for basketball. The passion, heartache, struggle and support the characters have for each other reminds people of their relationships. The second genre is comedy. Wall street journal Denise Jackson says â€Å"Comedies have a way of lightening the mood.† The goals of this genre are to appeal to the viewer’s humorous side. â€Å"Comedies use humor to draw the audience attention through its characters and storylines.† Says D.Jackson. The most popular comedy genres are Anarchic comedy, Romantic comedy and slap stick comedy. Anarchic comedy refers to a sub-genre comedy that uses stream of consciousness humor. An anarchic film uses slapstick tendencies that tell a story, considered less physically violent. Romantic comedy great for new couples is a genre that catches the viewer’s heart with love and humor. Slapstick genre incorporates physical comedy into the story. Using visual action, harmless violence, horseplay and depict humor. Comedies give the opportunity to look at scenarios from a humorous perspective. Comedies although really entertaining use scenes that are unrealistic still are fun and enjoyable to watch play out. The third genre is Horror. Horror movies bring the same thrill seeking, danger and suspense t o the viewer. â€Å"Horror movies are meant to bring a fear to the audience and can either be fantasy or based on true events. â€Å"New York Times† a commentator named Jason Zinoman says scary movies are watched for the really intense emotional experience† and that you never feel more â€Å"in the moment† than when terrified at a horror movie. Horror movies bring the same adrenaline rush of emotions from the characters to the audience. In conclusion Romance, Comedy, and Horror films bring various imaginative feelings. Each person is there to gain or learn something different. Whether that be to entertain a new woman/man in your life, or to temporarily set aside personal problems or just to get that suspense feeling viewers tend to enjoy. The film industry goal is to give the viewers a chance to feel the story line and movies of the genres causes an audience to use their imagination to enhance the movie watchers experience.

Principles of entrepreneurship Essay Example | Topics and Well Written Essays - 1000 words

Principles of entrepreneurship - Essay Example Finally, the paper looks at how entrepreneurs can recognize opportunities and generate business ideas. Introduction An entrepreneur is an individual who establishes a new organization without the benefit of corporate sponsorship. Entrepreneurs venture into new business opportunities with the aim of having growth and high profitability as their primary objectives. Several myths have been developed concerning entrepreneurs. Most people believe that entrepreneurs can start new businesses, they are gamblers, they always want to own business and be completely independent, entrepreneurs work longer and harder than managers in big companies, they experience a great deal of stress and pay a high price and they are always solely motivated by the quest for the almighty dollar. In addition to this, entrepreneurs seek power and control over others and they are talented and have good ideas (Acs Z. and Audretsch, 2010). Most entrepreneurs venture into businesses for various reasons such as to gain better quality lives, to increase their profit potentials, as well as desire for independence. Most entrepreneurs possess certain elements like innovation and creativity, management skills, social networks, and effective communication (Ramoglou, 2013). . The following figure summarizes the characteristics of entrepreneurs. Literature Review Value proposition is creating utility of a product or a service to the customers thi is according to (Bovert and Martha, 2000). On the other hand, (Best, 2007) defines value proposition as all key elements included I a situation and the benefits the target customer is searching for while purchasing a product or a service. However, Sheehy, Bracey and Frazier, 1996) defines value proposition as the bundle of value that an organization delivers to its customers and this does not only include the price, selection, service, but also the intangibles like brand image and equity. The authors believe that value proposition is not only purchasing the prod uct or the service but what the customer is thinking about while purchasing the product. The following diagram shows the components of value proposition. From the diagram above it is evident that value proposition contains components such as value expectations on one side and a partners role and relative competitive position on the side of the organization. From the diagram above, value proposition entails various factors such as the market value of the proposition being created. The customer’s experiences with the value are also considered while the product and service offered is also put into consideration. Entrepreneurs then look at the benefits that will be derived from the product and services and look at alternatives that the market provides for its products and services. Finally, the entrepreneur must think about substantiate evidence that the proposition is offering. After this, the entrepreneurs are expected to review the benefits, costs, and value that the organizat ion is offering to the customers, prospective customers both within and outside the organization. In summary, the value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced. There is the need for entrepreneurs to understand that there are those customers who are slow to adapt to the value proposi

Consumer behaviors in purchasing ethical products Dissertation

Consumer behaviors in purchasing ethical products - Dissertation Example This research will begin with the statement that the current generation of consumers in the United States and in the United Kingdom has come to have plenty of expectations concerning the products that they purchase and it has taken quite an effort by the various companies involved to ensure that these consumers are satisfied. Sales for organic and ethical products in the United States and the United Kingdom are rising, more so than sales for conventional products, and consumer demand for these products is increasing despite the global economic downturn. These consumer behaviours that have developed over the years have made the study of their characteristics and origins most useful. It has become the trend in these two countries for consumers to buy products that are perceived to fulfil environmentally friendly, natural, organic, local, or humane requirements and enhance the corporate responsibility profile of the companies that are involved in the supply of such products. In the Unit ed Kingdom, most of the ethical products that have come to be sought out by most of the population are in the food industry and according to the grocer, Asda, stated that almost half of the mothers in the United Kingdom spent more on organic food than any other and this was despite the strained financial situations in many households. While some of the major retailers in the United States, such as Wal-Mart and Safeway are increasing their aids of organic products, in the United Kingdom, on the other hand, the retailers seem to be reducing their offerings of similar products. Â  Despite this being the case, among the offerings that are directing the way in retail stores are augmented sales of organic breads and grain foodstuffs and "ethical" beverages. Among the banks of the United Kingdom which adhere to a strict ethical policy, is the Co-operative Bank whose main policy has always been that no deal goes to corporations tangled in the arms trade, animal testing, among many other un ethical activities. In this bank, the clients elect every year to determine how their money is used, and because of this, new anxieties are frequently involved, such as genetic modification or climate change. One of the most remarkable achievements of this bank is that it has rejected over nine hundred million pounds value of loan bids since it agreed its ethical policy and current practices in 1992. Because this bank does not invest its customer’s money in the stock exchange, it has been found to be more stable than other banks, and this has contributed immensely to its continued growth during the credit crisis. Because of the growth in the awareness concerning social responsibilities, ING’s clients have continuously agitated for the offering of ‘ethical’ products and services so that they can be sure they are making a contribution to a more sustainable society. In order to satisfy these demands, ING has continuously moved with the times and has started o ffering products and services such as a ‘green’ savings account, a ‘green’ loan or insurance policy, or ‘sustainable’ investment funds and as a result, this company has set for itself the target of introducing a range of new ethical products and services every year. Research Objectives The objective of this line of investigation is to scrutinize the diverse issues concerning ethical consumer behavior in the United States and the United Kingdom. Furthermore, there is the need to determine whether or not ethical consumerism is a trend which is here to stay despite the economic recession in these two countries. In order to help in the realization of the objective of the study, it is necessary to pose the following questions: 1) What information is used by consumers to make choices on buying ethical products? 2) What is the influence of market communication of ethical products purchases in UK and USA? 3) What is the influence of Price Purchasing of Ethical products in USA and UK? 4) What are the in-store advantages of Ethical products in USA and UK? Preliminary Literature Review When people make decisions regarding

Project (Managing Across Culture) Essay Example | Topics and Well Written Essays - 2750 words

Project (Managing Across Culture) - Essay Example planation of Models 1.1.1 Hofstede Cultural Dimension According to the view of Geert Hofstede, culture can be best described as being the source of conflict rather than synergy; and the cultural differences as opined by him as troublesome and often a disaster. There are various practical applications on cultural differences of Geert Hofstede’s research that arises at various organisations especially for those who work in international business. If a person goes into another country and tries to make decisions the way he operates at his home country then there are chances of landing up with wrong decision. The Geert Hofstede research provides insights into different cultures with the aim to make the person more effective when interacting with others. There are five dimensions of Hofstede namely the Power distance, Individualism versus collectivism, Masculinity versus femininity, Uncertainty Avoidance and Long-Term Orientation Power Distance Index: It is the degree to which the less influential member in the organisation feels that the power is being distributed unequally. Individualism versus Collectivism: The term individualism tries to explain the fact that it is the society where the ties between the individual are often too loose. On the flip side the term collectivism refers to the society where the people right from their birth are incorporated into strong and cohesive groups. Masculinity versus femininity: It refers to the allocation of roles among the genders which is basic issue for any society for which the range of solution are found. Uncertainty Avoidance: It is the man's search for truth. It tries to indicate how the culture tries to train its members to experience either comfort or discomfort in such kind of unstructured situations. Long term Orientation versus Short term Orientation: It deals with virtues regardless of truth. The basic values that are associated with the long term orientation are carefulness and persistence while the values that are associated with the short term are fulfilling social obligation, respect for tradition (Geert Hofstede, 2009). 1.1.2 Trompenaars Cultural Dimension There are seven fundamental dimension of culture. Each one of them can be explained in brief. Universalism vs. Particularism: In case of universalism it is believed that rules and laws can be applied to everyone. On the other hand, particularism is the belief in placing emphasis on the friendship and looking forward for the situation in order to determine what is right or ethically acceptable. Individualism versus Collectivism: In case of individualism the decisions are made on the spot by the representative and there is

Aspects of Connected Speeech one page, Terminology-Analysis 2 pages Research Paper

Aspects of Connected Speeech one page, Terminology-Analysis 2 pages - Research Paper Example The noun with the third most repetition is ‘ways’ which appears 15 times, being 5.7% of the total noun count. The total number of nouns is comprised of 88 different terms. There are a total of 97 adjectives comprised of 43 different terms found within this text which represents 15% of the entire text. The three adjectives showing most use are ‘cultural’ which was repeated 14 times, ‘social’ which was repeated 8 times, and ‘linguistic’ with a repetition of 7. A total of 38 verbs are evident within this same text, representing only 5.9% of the total word count; these 38 verbs included 25 different terms with the most widely used verb being ‘to speak’ (speak/is spoken). As would be expected within a text discussing language and culture the most often replicated utterances were in reference to the topic and included ‘language’ and ‘culture’ (nouns), ‘cultural’ and ‘linguistic’ (adjectives), and the verb ‘to speak’. A total number of 385 words make up this text (policy on climate change) which includes 70 nouns, accounting for 18% of the text. Within the score of 70 nouns there are 48 different terms, with the most often used nouns being ‘greenhouse gas’, ‘atmosphere’, and ‘warming’ which were all used 4 times. A particular occurrence in this text is the use of chemical terms such as ‘GtC’ and ‘GtCO2 ’. A total number of 583 words make up this formal text comprised of 140 different terms which make up 24.5% of the total text. The word ‘shall’ appears 28 times and although not in reality a term it is frequently used in such legal documents. Another feature is the use of ‘thereof’ and ‘herein’ which are also evident in legal documents such as this, together with a few other formal/legal terms such as the verbs ‘vested’ and ‘chuse’, and phrases such as ‘term of

Small business report Essay Example | Topics and Well Written Essays - 2000 words

Small business report - Essay Example The results will be concluded and then recommendations will be provided based on the problems identified in the analysis stage. There is no one single, consistent definition of small business that is widely accepted. Therefore, there are different definitions for different sectors and regions. It is the objective nature of the business that defines the small business. In 1971, the Bolton Committee put down the two separate definition of small business with respect to economic and statistics. The economic definition stated that the small business is one that is relatively small share in the market, true owners run the place with no management structure and were independent. Whereas the statistical definition stated that the definition varied across the sectors. It said that manufacturing and construction were defined by the number of employees, retailing and services by turnover and road transport by number of vehicles. For example: A manufacturing businesses is considered small if it employs less than 200 employees (Storey, 1994). This perspective stated by Wynarczyk et al. said that the small firms will be different from the larger firms with respect to three important dimensions: uncertainty, innovation and evolution. The definition did not take a good pace in the minds of the researchers (Storey, 1994). Another definition of small businesses is laid down by the European Commission. They developed a new term ‘small and medium enterprises’ to define small businesses. This definition is invariant irrespective of the sector and region and uses only one variable, employee, to define the term. It stated that: The Bolton Committee definition faced severe criticism on several grounds. And therefore, the definition put forward by the European Commission supersedes all the other definitions and is most commonly used these days. The research suggested that most economists use their definitions of small business which they deem

The attitudes towards Essay Example for Free

The attitudes towards Essay Essay title: Consider, with particular reference to Far from the madding crowd, the attitudes towards relationships between men and women conveyed in these texts reveal any marked changes in attitude? Comparison Social/Historical/Cultural contexts I have read and studied the relationships between men and women in the 18th and 20th century. There are six relationships investigated, taken from two short stories and a novel; Far from the madding crowd, a novel by Thomas Hardy Tickets please, a short story by D. H Lawrence Seeing a beauty queen home, a short story by Bill Naughton. Four of the relationships involved: Bathsheba and Gaberial Oak Bathsheba and Francis Troy Bathsheba and Farmer Boldwood These relationships are taken from the novel Far from the madding crowd. Another one of the relationships involves, Maggie and Rudy This relationship was taken from the short story Seeing a beauty queen home. The last relationship involves, John Thomas and Annie Walker These were taken from the short story Tickets please. Many of the characters share a lot of similarities and differences in the way they act and influence the relationships. For instance Bathsheba, John Thomas and Rudy are shown to be quite extremely proud, confident and vain this is shown by the author and foreseen by some of the other characters. She simply observed herself as a fair product of nature in the feminine kind, Her thoughts seeming to glide into far -off though likely dramas in which men would play a part-vistas of probable triumphs-the smiles being of a phase suggesting that hearts were imagined as lost and won. Far from the madding crowd (pg 13) This shows Bathsheba as being very vain and aware of her looks. I feel that Bathsheba and john Thomas both use their attractiveness to gain what they desire, where as Rudy uses his charms more than his looks. In the relationship involving Bathsheba and Gaberial Oak, Bathsheba instantly hypnotizes Oak with her overwhelming beauty but Oak is aware of Bathshebas ability to break hearts. Bathsheba is neither physically nor sexually attracted to Oak, he feels hurt and thinks her vain. By playing with Oaks emotions Bathsheba gains the upper hand in the relationship, she also uses this strategy in the relationship between Farmer Boldwood and herself. I felt that when Bathsheba thought herself clever by playing with Oak and Boxwoods emotions as thought they were toys, she showed her self to be a cold and insensitive person. In Tickets please John Thomas does something very similar to Annie in the way that he toys with her emotions but he also uses her for his physical needs. This insensitive act leaves Annie feeling very distraught and desperately seeking revenge. The difference in these two relationships lies between the personalities of Annie and Gaberial Oak. Annie seems to be the weaker person as she needs to get her revenge and Oak although hurt moves on with his life but they both still posses feelings for John Thomas and Oak. Rudy and Farmer Boldwood are similar characters, as they used the women to improve their status. Boldwood had not noticed Bathsheba before she sent him a valentine, when he saw the look on mens faces when he enquired about her as though she was a catalogue item; he grew to like her more. I think this was because he thought all these other men obviously like and desire her but she sent her valentine to me. So, he immediately wanted her for his own. Without knowing how Boldwood would react or knowing much about his character she sent the valentine, she thought it a harmless prank but he thought it love. Rudy does the same because he felt that because Maggie was a beauty queen if he spent the night with her this would earn him that little extra respect. Although at first Maggie seems taken by this idea the joke is soon on Rudy when Maggie throws him out for being to sly and cocky. For Bathsheba it is not so easy as Boldwood soon becomes overly obsessive it is interesting to see how Bathsheba reacts to Boldwoods sudden change in character as she probably couldnt of just thrown him out like Maggie through Rudy out as the times are different and so is the class. Bathsheba had to deal with Farmer Boldwood quiet formerly; although Bathsheba has the upper hand on the relationship Boldwood has a kind of emotional control over Bathsheba because she just cannot give him a straight answer. I think she cannot give him a straight answer because he bullies her by using his possessiveness and his need to have her. If a feeling possessed him at all, it ruled him; a feeling not mastering him was entirely latent. Stagnant or rapid, it was never slow. He was always hit mortally, or he was missed Far from the madding crowd (pg 138) I felt that the relationship involving Sergeant Troy and Bathsheba was not Based on love in Troys be have but based on the spur on the moment and the fact that she had money, for if it was based on love Troy would have never left Bathsheba nor would he have said such hurtful things to her. For a man who says that does not love at all. This woman is more to me dead as she is, than ever you were, or are, or can be. If Satan had not tempted me with that face of yours, and those cursed coquetries, I should have married her Far from the madding crowd (pg 334) But, if Troy loved Annie so much wouldnt he have forgiven her for the stupid mistake that she made and married her either the next day or the same day. Instead he just left her because he was not man enough to swallow his pride. In this relationship the attraction was physical and although Bathsheba may have thought that she loved Troy deeply, the love she felt for Troy could not compare to the love that she had always felt but never expressed or thought about or even knew was there for Gaberial Oak. In my view, Bill Naughton was trying to say think about what you do before you do it and also think about the other person, dont just assume you know how the person will react. Otherwise this could be easily turned around and you could be made to look the fool. Thomas Hardy implies you should not base a relationship on transient and superficial aspects on looks. Also that people may not always fall for the person who is going to provide a stable relationship but they may fall for the person who is physically attractive who will not provide a stable relationship. For instance I think Thomas hardy chose the name Gaberial Oak as he was a true friend to Bathsheba and looked out for her like a guardian angel (the angel Gaberial) and the name Oak implies that he is solid and is strong. D. H Lawrence is trying to say that we dont choose whom we decide to fall in love with but one should not destroy a relationship because one gets cold feet. Some of the cultural and social differences between the 18th and 20th centuries reside not only in the relationships described in the three pieces of literature but also in the way they are written about. For example physical love is expressed more openly in the 20th century in Tickets please john Thomas holds Annie publicly. Also in seeing a Beauty Queen Home Rudy and Maggie are seen leaving together and this strongly suggests that they are going to have sexual relations.