The Story of an Hour Essay -- American Literature Kate Chopin Feminism

The Story of an HourThe Story of an Hour is one of Kate Chopins most famous short stories. on that point is a great deal of marital instability in the point by Chopin because most of her well-known stories and novels deal with a woman who wishes for freedom or a marriage that is out of balance. In The Story of an Hour, Chopin deals with an ironical twist it is that the wife in the story, Louise Mallard, does not realize she is displeased with her marriage until she is told that her husband has been killed in a train accident. For an hour, Louise believes her husbands death and sets about planning her future in her mind when she discovers the rumor of his death is not true, she dies of a heart problem at the end. The common argument in the story is that whether Louise dies of happiness or sadness about her husbands news. There are many ironies, echoes and foreshadowing occur throughout the story such as weeping, celebrating and dying. The theme appears one way, but in actualit y, it means another way. Kate Chopin uses Louise Mallard to reflect events and feelings in her own personal life in The Story of an Hour.An online informative article Kate Chopin The Woman gives detail that Kate Chopin was born in St. Louis on February 8, 1850. Her father, Thomas OFlaherty, who was very successful in many business ventures, got killed in a work-related accident when Kate was only five years old. Her mother, Katherine OFlaherty neer remarried after her husbands death. Her grandmother and great-grandmother had also been a widow at very young age and never remarried. Her father left behind a family of four generations of women all living in the same house (Kate). The article goes on to mention that when Kate wa... ... Chopin, Kate. ?The Story of an Hour.? legitimate Issues and Enduring Question A Guide to Critical Thinking and Argument with Readings. Boston Bedford, 2002. 444-45.?Kate Chopin The Woman.? Angelfire. 13 Nov. 2003 .Ker, Christina. ?Ahead of Her Ti me An Overview of the Life and Work of Kate Chopin.?Empirezine. 25 Nov. 2003 .Rutherford, Candice. ? Kate Chopin?s ?The Story of an Hour. HotBot. 26 Nov. 2003 . Ryan, Steven. ?Depression and Chopin?s Story of an Hour.? 2002. Questia. 30 Nov. 2003 .Stipe, Stormy. ?The Book that Ruined Kate Chopin?s Career.? InfoTrac OneFile. Gale.(Jan.1999). NCLive. 1 Dec. 2003 .

Violence In The Media Essay -- essays research papers fc

&61614 Violence in the Media&61614Its the ever-present question that has been asked by authorities, educational institutes and parents alike. Does frenzy in the media influence the behavior of society? Some judge yes, others say no. Other questions posed that I will try to clarify in this canvas are those to do with what, if anything is being done to control this virus. To fully comprehend these questions we must first understand what is meant by violence in the media, and whom it effects, if anyone at all. Also, did violence in the media come first, or was it derived from violence in the real world? There are arguments that can be stated from both sides. Some say that escalation of violence in society is a symptom of deteriorated value systems and poor parental instruction. Others say, and this is backed up with factual evidence, that violence that is seen on television, in the movies and in video games is directly linked to the violence in society. Either way, there is too much violence in the mass media and the outcome of this can in no way, shape or form be of a positive nature.Violence has become an ordinary way to be entertained, settle arguments, or itch off steam. Violence results when many different things come together, and we know that violence in the media is one of those things. Children spend more in a week period watching TV than doing anything else, other than sleeping. Violence, however, isnt limited to TV-it can be found in music, video games, comic books, newspapers, and magazines. Exposing children to violence can desensitise them to violence and absorb them more fearful of others, causing them to act more aggressively. Fortunately, most media violence can be unplugged.The term mass media can be used to suck television, cinema, video games, books, music, the Internet, newspapers or magazines. Everyday we are confronted with violence that is portrayed in the media. Everywhere billboard we go past, every movie we see, every magazine or newspaper we pick up will inevitably have violence in it. Whether it is informing us about it, or using it as entertainment, masses are susceptible to this violence. The main age group that is influenced most immensely by this is young children. Since they are exposed to violence in the media from such a young age, they believe that violence is praised, even funny. They presume th... ... one night a week a family night. Plan some activities for the whole family. Dont buy products whose advertisements predicate violence. Express your concern to the manufacturer. Violence is everywhere. It is an impossibility to avoid it. Refusal to address the issue will non solve it. The parents must stop allowing TV to be the nipper sitter and sole educator of their children. TV is a medium for entertainment, not instruction. The parents must seize responsibility of properly raising their children. Herein lies the solution. Do not to TV land for salvation, because it is like a mirror, it will reflect your image. Just as one cannot complain to a mirror that one is fat or ugly, one cannot blame TV for our own evils.BibliographyKim, Timothy Young Media and ViolenceAvailable www-edlab.cs.umass.edu/tkim/media.html online 1998Kopel, David B The Impact of the Mass Media Revolution, Kansas Journal of Law and Public policyAvailable http//i1i.org/SuptDocs?issuPper/Irmaddag.htm OnlineThe Mass Media Document &61667 Grolier Encyclopedia 1996 VIOLENCE IN THE MEDIA

Essay --

This project aims to demonstrate how multi-disciplinary coordination use in BIM can benefit the AEC (Architecture, Engineering & tress) industry. It focuses on BIM applications for sound design analysis, productive design and coordination. BIM offers most advantages early during the design stage. Design validation co-ordination and scheduling are some of early tasks in edifice. By exploitation the data information from the design stage 3D BIM or by generating a new BIM model based on 2D design cloaked and specification documents, the team can start early in validating design intent constructability by performing clash detections, 3D coordination and visualization of varied discipline, and by 4D modelling or construction sequencing simulation. This early task in construction is both beneficial for early construction planning and also during the construction proper stage itself.This report is to show the qualities of BIM and the influence it will have on the quantity surveying pro fession, through the opportunities and barriers that it brings forth, and the changes to be made and measures to be interpreted by quantity surveyors, in order to successfully incorporate BIM into the quantity surveying profession. 2.INTRODUCTIONThis assignment showcases the typical set of BIM processes from the creation of a conceptual design to tender stage. The key intention of the project assignment was set to illustrate the benefits in the Design & Planning phases of a typical construction development, with the slaying of BIM technologies and processes.The deliverable of this report is to highlight the benefits in the proper implementation of BIM into the early stages of a building lifecycle2.1. Project BackgroundProject L... ...onstruction.4D Modelling is a new-made approach to design and management of the building construction process. It allows effective utilization of critical resources such as labour, materials and time during the building construction life cycle. Constr uction projects are scheduled according to the availability of resources and depend on many external factors. As time progresses these parameters also change and hence it is important to cargo deck a check on important activities to finish the project without any significant delays. The popular 3D building information model does not assistance in establishing the relationship between the schedule and sequence of construction activities to be carried out during the project execution. A 4D model incorporates time as the added 4th symmetry and hence improves the quality and accuracy of the entire building life cycle management.

The Push Mower From Hell :: Personal Narrative, Autobiographical Essay

The Push Mower From Hell Its time to get up, son. Youve got work to do today. My fathers gravelly voice brought my reluctant subconscious out of the realm of its self-possessed slumber. How dare he, I wondered to myself, interrupt my rest and force me awake on the most sacred of days the Cartoon Sabbath. Still slightly disoriented, I went into the kitchen to rust myself a bowl of Cheerios and plant myself in front of a Winnie the Pooh rerun. I had scarcely finished my third bowl when my father returned, somewhat angered. I rely that I told you that we were going to do some yardwork today. How about coming out and lending a hand? I agreed meekly, owing to the fact that I had no desire to risk conflict with my father. After brushing my teeth and slapping on a tee shirt, shorts, and shoes, I trudged outside. The hot summer sun meter down heavily on the back of my neck. Because of a combination of heat and fatigue, I felt as if I were drunk. I staggered over to the riding lawnmower, jutting by the thought of being able to sit down while appeasing my parents at the said(prenominal) time. My brother, the impish little troll that he is, having the same idea, had already confiscated the mower for his own selfish gain. He had left for the lot next door, which was easy to cut compared to the banks that I was left with. I gave him an evil view that shouted my disapproval of his actions and marched towards the much hated, seldom used push mower. The push mower was an angry, rust ridden, hostile beast of ill intent. I dont think any i in my family ever expected to have to use the beast, so it became more like a family joke to see whom we could stick it to each time grass necessitate to be cut. It was temperamental and took at least five minutes of heavy pulling on the unforgiving cord to finally get it started. It had at one time been a self propelled mower, but the chain broke long ago, leaving a free spinning gear rotating dangerously near t he operators low gear appendages. The machine gave off a low threatening growl, reminding us to approach it with a certain amount of animosity, if not respect.

The Evolution of Change in Pride and Prejudice Essay -- Literary Analy

Pride and Prejudice, by Jane Austen, is a remarkable story showing the complications between men and women before and during their time of f every last(predicate)ing in savour. The plot is ground on how the main characters, Elizabeth Bennet and Fitzwilliam Darcy, escape their pride, prejudice and vanity to find each other however, both must recognize their faults and change them. Jane Austen follows the development of Elizabeths and Darcys relationship in how they both change in order to overcome their own vanities and be able to love each other.Mr. Darcy is very grand and vain man. Darcys pride occurs because his family allows him to follow his principles in pride and conceit (Austen 310). Elizabeth decides soon after meeting him that he is a despicable man, much alike abrupt and overweening, and obsequious to be liked by anyone, and lacking even the most basic social skills of the time he is very laconic with everyone The gentlemen pronounced him to be a fine figure of a man, t he ladies declared he was much handsomer than Mr. Bingley, and he was looked at with great admiration for about half the evening, work his manners gave a disgust which turned the tide of his popularity for he was discovered to be proud, to be above his company, and above being pleased and not all his large estate in Derbyshire could then save him from having a most forbidding, disagreeable countenance, and being unworthy to be compared with his friend. (58) Not only does Elizabeth see Darcy as prideful, but the other characters do as well. Darcys pride results in his alienation from the others. Darcy has such a high opinion of himself that he creates a outcast reaction from Elizabeth. Elizabeth has her issues with her prejudice against Mr. Darcy and hi... ...After the proposal they talk about their past relationship by having a very benign conversation, and many misunderstandings are cleared In vain I have struggled. It will not do. My feelings for you will not be repressed. You must allow me to tell you how ardently I admire and love you (Austen 179).Their marriage is presented in a positive light because they have had to work hard to achieve it.Pride and Prejudice is an apt name for the book, since these notions permeate the new(a) thoroughly, especially in the views of Elizabeth and Darcy. Eventually when Elizabeth accepts Darcys final proposal we. Even after they both confess their love for each other they pose and event questions for each other. This shows that from the beginning to end, Darcy and Elizabeth have gone through major changes by putting aside their pride of themselves and prejudices for others.

The Evolution of Change in Pride and Prejudice Essay -- Literary Analy

Pride and Prejudice, by Jane Austen, is a remarkable story cover the complications between men and women before and during their time of falling in love. The plot is based on how the main characters, Elizabeth Bennet and Fitzwilliam Darcy, escape their pride, prejudice and vanity to distinguish each other however, both must recognize their faults and change them. Jane Austen follows the development of Elizabeths and Darcys consanguinity in how they both change in gear up to overcome their own vanities and be able to love each other.Mr. Darcy is very proud and vain man. Darcys pride occurs because his family allows him to follow his principles in pride and toilet table (Austen 310). Elizabeth decides soon after meeting him that he is a despicable man, much too abrupt and overweening, and obsequious to be liked by anyone, and lacking still the nigh basic social skills of the time he is very laconic with everyone The gentlemen pronounced him to be a fine figure of a man, the ladi es declared he was much handsomer than Mr. Bingley, and he was looked at with great admiration for about half the evening, till his manners gave a disgust which turned the tide of his popularity for he was discovered to be proud, to be above his company, and above being pleased and not all his large estate in Derbyshire could then save him from having a most forbidding, disagreeable countenance, and being unworthy to be compared with his friend. (58) Not only does Elizabeth see Darcy as prideful, but the other characters do as well. Darcys pride results in his alienation from the others. Darcy has such a high opinion of himself that he creates a pariah reaction from Elizabeth. Elizabeth has her issues with her prejudice against Mr. Darcy and hi... ...After the proposal they talk about their past relationship by having a very benign conversation, and many misunderstandings are cleared In vain I have struggled. It will not do. My feelings for you will not be repressed. You must allo w me to tell you how ardently I admire and love you (Austen 179).Their marriage is presented in a positive light because they have had to lean hard to achieve it.Pride and Prejudice is an apt name for the book, since these notions permeate the novel thoroughly, especially in the views of Elizabeth and Darcy. withaltually when Elizabeth accepts Darcys final proposal we. Even after they both confess their love for each other they pose and answer questions for each other. This shows that from the beginning to end, Darcy and Elizabeth have gone through major changes by putting aside their pride of themselves and prejudices for others.

Positive Impact In Women On Economic Labor Growth

Economic growth of either country depends on the grok input of hands, women and children (where the laws of such countries permit children to accomplishment) concerted efforts by every(prenominal) atomic number 18 needed to ensure frugal growth, having said that, it is prudent to n unity without prejudice to women, that men exploit a big role in scotch growth of states that women in some countries in the world. This is bear witnessd by among others the statistics of the International Labor Organization (I. L. O. ) which ranks men highly.Secondly, it can be seen from the informal sector, small businesses and trope of factory workers that men ar above women in terms of input towards scotch growth. Much that the foregoing is truthful, it does not mean that our women dont play a role in scotch growth. They on the contrary play a very big role in economic growth of any country/state. They do take time off to raise children, go to work and make life easy for their husbands to go on their work with ease. (They digest a good environment for men to make the deliverance grow).Finally this paper is all about the role women play in economic growth. It as well recognizes the challenges women pay back to put with while so bring to economic growth. It also recognizes the challenges women have to put with while so contributing to economic growth. These include, family obligations, ostracise perceptions against them and contrariety The survey is to analyze whether women confinement ha stupor on economic growth. Much has been said about women role in the society and in the economic growth both in short term and long term.This can be said that women have both negative and arbitrary meetings in the economic growth. The results show a negative association between intermittent attachment match he labor grocery store for fairly related reasons and women occupations prestige in casual terms the results provide evidence that women expecting to lift the lab or take range to choose lower prestige occupation in anticipation of future tense flight interruption. In general, epitome the micro economic implication of cynical and circular movement in the women of the labor force and changes in the intensity of charrish household labor.This assumes that arise in the women of the labor force stimulates the investments while arise in the intensity of young-bearing(prenominal) household labor raised savings. The interaction of these both effects in the context of Keynesian growth cycle model and assess the likelihood of structurally adjusting miserliness experiencing a recovery through women labor. This analysis shows that for a gender based recovery to watch over the wedge of women labor force on investments essential be stronger than the impact of raising intensity of female household labor as on saving.In general, high and high middle income countries benefit from women labor for their economic growth. Introduction That women do n ot make to the growth of the economy is a misconception that should not be allowed to stand. The input of women towards economic growth cannot be compargond to that of men women must be given their due as regards matters economic growth. This is because their contribution is hindered by many factors, including maternity leaves where they have to take time off from active employment to give birth, and raise the children, during this time at that place are a lot of man hours that literally go to waste.This has to be factored in when evaluating their contribution to economic growth. Family obligations are also a hindrance to their maximum corporation and contribution to the economy. Another factor is the discrimination that women face in terms of promotions at the work place, loan advancement from banks and so on. On the deliberate side of the coin, women play a positive impact in economic growth in terms of being home makers thus giving their men ample time to go about promoting economic growth.This paper seeks out to show the positive impact of women labor in the growth of the economy, and further to voluptuary the challenges they face when going about contributing to economic growth. Much has been said about the role women play total he economy. Whether their role has nay impact on the economy of any country and this has led to the discrimination in the labor market based on gender and distribution of workers among jobs that gene pass judgment discrimination on labor market outcomes.According to Naomi Wolf 1991, (Every worker brings some physical attractiveness tot he labor market along with other attributes and most are concerned perhaps in inordinately so with this aspect of labor market characteristics. This has led tot he US coming up with anti-discrimination legislation to prevent denying employment on the basis of gender, height, weight and personal appearances. In fact, in recent past many nations and states have been attempting to improve the p recondition of women in their society.An important element in national policies is the improvement of womens access panopticr range of jobs, including those at a managerial level so that their impact can be seen in the economic growth. Countries like, Britain have introduced legislation to prevent unfair discrimination against women in their workplace. Although such legislation cannot itself bring changes sought by the giving medication but it can serve to influence male attitudes towards the role of women into e economic growth. Attitudes towards role of women as home maker vary from 1 country to the other. Some countries emphasize the womens role as wife/mother and homemaker.Their attitude are biased against women taking on anything other than relatively low-level part time work even education for women tend to be moved towards this assumption about women roles. By comparison, the expectation of men as bread winners are high and thus social action is geared to the education, t raining and support of men in employment and in economic growth. In such a situation the chances of women labor in economic growth are minimized since they are given jobs such as infant teaching, nursing and social working which has very low impact on economic growth.Much effort has been made recently to remove the obstacles on the roles of women in career development and equal pay. This is aimed at encouraging greater fairness towards women at work. Other efforts to improve the lot of women employee include such developments as women into science and engineering. Arguments It is true that women have positive impact on economic labor growth like Taiwan has used women to develop their economy. Increased employment is a indispensableness for the excerption of capitalism. It is not to be confused with division in gender equality.Economic and powerful domestic interest groups, political stability and access to market provided the conditions for Taiwan to develop a viable economic po licy based on experts who led to his growth of their economy. Pursuit of labor intensive export lie development required a particular labor force one that was relatively large in number, flexible in flow and in expensive. It was whole women who were to fit in this job as per the requirements since female labor were cheap, were in large number and were flexible for any job.The ready supply of female labor has reduced labor cost and increased competitiveness in the world market in addition the use of female labor has helped to ease the impact of inflation in core countries like USA, Britain for their economy to grow. The elasticity of female labor relative to male labor is indicated by the greater fluctuations in the women participation rates over time. Most developed countries have used women for their economic growth, since women operates small businesses which are known as small micro-economic enterprises as entrepreneurs.This usually makes a country to grow for example Pakistan has grown due to small micro-economic enterprises which are mostly operated by women. They assist the economy of the country by payment of taxes to the government and job creation. More so, women play a very vital role in economic growth by giving their spouses good support that is by taking care of the young ones and doing household works, which could have been done by their husband hence making their husbands more productive.Counter Arguments In fact women have negative impaction on the economic growth. This can be seen from various perspectives women employment really affects the economy of the country due to their life cycle. Women tend to retrograde from their workplace between the age 25 34 years that is after their marriage and the birth of the first child hence, bringing very strong negative impact tot the economy since they lead be taking most of the time attending household work and taking after their children.According tot he survey women return tot work after 35 years as their family responsibilities lighten. Also the survey say the majority leave the labor market after 55 years of age perhaps to care for their elderly members of their family, while the male stay in the job market that is, contributing tot he economic growth until they reach the age for retirement and then after they look for part time jobs to work until they are uneffective to work, that is they contribute tot he economy to their later years.The differential impact of marital status is more obvious when one compares female and male rates while gender makes a difference in labor force participation. The difference is the smallest for a single increased employment is a requirement for the survival of capitalism it is not to be confused with a victory in gender equality. Most women due to women little level of education affect economic growth of the economy due to most of them work they will be doing will be unskilled, and lower paying hence no impact to the economy of any state. In addition growth is indirectly affected through the impact of gender in equality on investments and the people growth since women population is high in most sub-Saharan Africa, South Asia. This has affected the economy of those countries. According to the review of economic study, July 1989 the relationship between women contribution of labor force of the process of congestion economic development, and macroeconomic changes associated with structural adjustment it found out that the relationship between long term development and womens share of the labor force is U-shaped.Women contributes very little to the economy since most of their work are part time or momentary work they take these jobs in order to juggle work with their domestic responsibility that is for children when the are young and for elderly relatives when they are older. Most women who work part time or temporary employment, make counterparts make assumptions that they are not interested in promotion where they w ill work as senior and contribute more to the economy. Most works are traditionally structured based to suit men who can work full time, hence closing out women who usually need irregular jobs.The implication that if women are to make greater progress in obtaining managerial posts so that they can contribute to the economy as their male counterparts work must then be structures to allow for greater flexibility of working including part time work for mangers so hat women can work and contribute to the economy and it should have a great agreed career breaks, improved arrangements for introduction of women into managers, work Structuring is not only problem for the women to contribute tot he economy. manpower prejudice is another. According Flanders whilst pas t experience helps us to decide how to act in the present, it is nevertheless important to see if that experience is still valid. Male in particular needs to examine their current attitude towards employment of women into manage rial posts since these attitudes may not always be based on sound evidence of a women performance.There is little evidence to justify why women cannot be given good jobs so that they can contribute to the economic growth. Minor excuses cannot be used unfairly to discriminate women in good jobs. In general women needs and wants and capability arise from assumption that men make about women in the workplace.Some studies have shown that he difference in leadership style and attitude towards work is the general principle behind me towards women taking a wide range of study into account, most of the research indicates that there are few important differences between the performance of a woman and men at work, oddly in the situation where they are able to compete in equal terms so woman can bring a very positive impact in economic growth ,if given chances especially if they can be given jobs which men equally do and to be recognized as employee and not as woman .Although in physical stre ngth men are superior to woman being generally taller, large and more potent . this doesnt mean they can bring more impact to the economy . Nowadays when purely physical strength is called fro are very rare in the working environment and thus the physical difference between the performance of men and woman are scarcely referent . When it comes to mental, theres no difference between the two.According to crackwills (1995) in her own studies , she comments in relation to verbal skills that among adults men have an edge in the solving of analogies , but women transcend men in most other verbal tests, including vocabulary and verbal fluency . She notes that visual spatial ability which is important for engineers, architects and air crew ,is higher(prenominal) among men than woman . o too is advanced mathematical ability although at lower levels of performance there is little difference between sexes col wills research suggest that even though woman are verbally superior to men ,the s tyles of communication they adopt are taken as lay of weakness ,especially by men who she found typically listen less than woman interrupting more and use more aggressive language. Colwill comments that the verbal style associated with woman speech are not only devalued, there is evidence that they are devalued more for woman than for men .The research shows that woman who use disclaimers are seen as less intelligent and less versed than woman who do not use these feminine style and less intelligent and less knowledgeable than men who do use them This evidence helps to medicate the deeply in grained made dominance of work environment . it is not a question . it is not a question of men prejudice against woman in management rules but their sheet lack of experience of woman in responsible roles in the workplace .This is a reflection of organizational culture where leadership culture of work has been established by men for men. According to marshall on the return of woman and organi zation culture (1993)she says that , I see male and female values as qualities to which both sexes have access woman and men are both the same and different Marshall argues that western society has given predominance to make values which have shaped its organization its cultural worms. They are perceived as different to men, women are considered to be inferior.On the issue of woman and leadership, early and Johnson (1990) conducted literature reviews involving 370 comparison of styles between men and woman managers . The conclusions they displace from all the studies they investigated can be summarized as follows woman generally adopted a more democratic or participate style compared with men who tend to prefer an autocratic or directive style ,in confined settings men tended to be more task oriented than woman ,but in ordinary work situations there were no noticeable differences in task oriented style between the sexes.The difficulties face by women in attempting to break into wha t has been and still is mainly a mans world has been refereed to as the (glass ceiling) analogy which attempts to describe the subtly transparent barrier that prevents women from gaining access tot he more senior roles in the organizations which eventually leads tot he economic growth. Given the nature of the male dominate over the workplace, what organization can do to achieve greater fairness for women and better equilibrium of sexes in managerial roles in only by involving more women in decision making in setting the company policies.There are some(prenominal) possible actions that can be taken at an organizational level to improve a fairer framework for working conditions. These are more likely to succeed if they are open to both men and women, thus avoiding possible charges either of favoring men for patronizing women. These steps include going beyond merely reenforcement the often minimal requirements of legislation increasing part time opportunities for permanent staff. Ma king job sharing available, where this may be practicable, given the demands of the job and the skills it require. polish In my view it is important to mix both parties that is men and women in economic labor market by so doing no party will be seen as superior or inferior but the total growth of the economic labor growth will be achieved. From above raillery we have seen the role played by women and men, and if they will combine their skills the economy of a country will grow. In simple terms no one party can claim that they contribute more than other party?

Poety

Similarities of Music and Poetry The birdcall I Swear this Time I pissed it is by a band called Mayday Parade. The melodic phrase is on their Anywhere but Here album that was released in 2009. This speicfic vocal has a lot of similarities including poetic devices, extension and connotaion and to a fault musical presentaion. Poetic devices are very common in music including the song I Swear this Time I Mean it. The depression poetic device noticed in this song is rhyme. Rhyming is when two address sound the same or have the same ending. Rhyming words usually occur at the end of poetic lines.An example from the song would be If luck is on my side tonight my clumsy tongue go away make it right. The rhyming words are tonight and right. The spill the beanser is saying if hes lucky tonight hell fix his his mistakes and make them right. The singer uses rhyme to biff the song together. The next poetic device noticed in the song is personification. Personification is when an unhuman object is givin a human characteristic. An example from the song is Oh Florida enthral be still tonight. That is personification because Florida cant move in the first place.The last poetic device in the song is repitition. Repition occurs in the song when he sings And Ill sing a melody and Sleeping softly while I sing the singer repeats the word sing throughout the song. Every word has denotation and connotation. denotation is the dictionary definition of a word. Connotation is an idea or meaning suggested by or associated with a word or thing. An example from the song is the word serene. Denotation of the word serene is Unaffected by disturbance calm and unruffled. A connotation of the word serene would be calm, tranquill or also peaceful.I lie with the connotation of the word serene because once i knew the definition i knew other words with the same meaning. Another word from the song is clumsy. The denotation of clumsy is awkward in movement or handling things. Connotatio n for clumst would be the words awkward or gawky. I know the connotation because awkward is in the defintion. The last word for denotation and connotation is overrated The denotation of overrated is an estimate that is too high A connotation for the word overrated would be exaggerated.I know the connotation because exaggerated also means to overstate something. Musical presentation is imporant in music because thats how singers express themselves and their songs. The first musical presentaion of the songs is rythm. Rythm is important in songs because its the flap of the music playing. Songs usually have the same rythm throughout a song changing at the chorus. The necxt musical presentation is the instruments they use to create the song. While earreach to the song you can hear the guitar, the bass and the drums and also they use a microphone to tone and make their voices louder.The last musical presentaion is the mood of the song. The singers mood seems forged and sad. I think thi s because the song is slow and if you listen to the lyrics you know what the songs about. He let a girl down and he wants her to forgive him and take him back. Thats also how you can hear the sadness in the song. There is a lot of similarities between poetry and music. They both express feelings and use similar writing techniques. This speicfic song has a lot of similarities including poetic devices, denotation and connotaion and also musical presentaion.

Dbq Essay-European History-Assumptions on Children

During early modern Europe, children were viewed in many different styles which changed how parents chose to raise their children. During the 1500s, the mortality rates for children were high, therefore children were viewed as if they were adults and very curious if they survived, many people believed that they needed to treat children harshly to actualize them strong. In the 1600s, children were raised tenderly as they were rational beings that could use reason.Children were viewed in many ways during early modern Europe to be rational, precious, and in need of guidance where these views determined the parents choice in child rearing to behaving harshly to kind guidance. parliamentary procedure sought for guidance for their children in a very caring way. In a letter Martin Luther, a leader of the Protestant Reformation in the 1500s, it is create verbally that his thirteen year old daughter had just died and that he is very disheartened by the loss. He go to beds his respectfu l daughter.As a father and leader of the Protestant reformation, Luther is disheartened at his daughters loss, but he loves and respects God taking her away (Doc 2). A frequent stereotype about women is their personalities and perceptions toward children. Traditionally, the effeminate stereotypic role is to marry and have children. She is as well as to put her familys welfare before her own be loving, compassionate, caring, nurturing, and sympathetic. Margaret Cavendish, a duchess, a scientist, and a philosopher expresses her sincerity and is distressed of how society should treat children to help them reach their potential (Doc 9).Through the knowledge of a philosophe, Jean-Jacques Rousseau thought that it would be best if you let children make their own decisions, because they will be stub natural if you try to stop them (Doc 12). Childrens Games, by Pieter Brueghel, displays the children absorbed in their games with the seriousness displayed by adults in their apparently more important pursuits (Doc 5). Another way people taught their children was through reasoning. Christoph Scheurl believed children are a great reward.He is biased though because he has a son himself and knows of the emotional attachment and bond bearing a child creates, he speaks with only gratitude and expresses his love of his child (Doc 1). Theoretically speaking though, Jean Benedicti obligates the child to obey under pain of mortal sin. Being a preacher, he expects a child to honor God and obey his wisdom (Doc 7). This follows the same circumstances stated in document 10. The English Catholic military man expects highly of his daughter to have reliance on God and help her understand to make her amends to confess her sins to God.John Locke, a philosopher who wrote Two Treasies on government writes that a person must reason with children to their capacity of understanding. As a member of the Enlightenment, Locke believes people are rational and tabula rasa (blank slates) where t hey can be taught what to do. Changing ideas of the1600s into the enlightenment allowed for parents to treat children kindly and rationally (Doc 11). Although some parents taught their children in a kind manner beneficial for the child, some punished their children by putting a negative impact on their well-being.As depicted in document 3, it states that if a man truly cares about his child, he will whip him occasionally to make a man out of him. Generally, Russian households of the 17th century were harsh conditions to live under, therefore the nobility expected harsh discipline as a means to make better their children. Michel de Montaigne expresses his opinion on children in a very different way though. He shows absolutely no passion or love for children. The tendency in his essays to digress into anecdotes and personal contemplations was seen as detrimental to proper style rather than as an innovation (Doc 6).In an autobiography, Benevenuto Cellini, a metal crafter and sculptor, writes that he visited his son that was born out of wedlock and abruptly left the boy crying as he didnt want Cellini to leave. Since Cellinis child was born out of wedlock, he will be treated harshly and will be shunned as accustomed of the 1500s (Doc 4). As for Henry IV, he was whipped as a child. In a letter to the governess Madame de Montglat, Henry commands her to whip his six year old son every time he misbehaves. Whipping children was common for people to do during the 1500s.As king of France, Henry IV wants his son to be strong when he heirs. He believes whipping him will make him a better person. Children were treated in different ways due to the accepted ideas and attitudes of the time from serfdom, the religion, the mortality rates and the Enlightenment. Being the precious gifts from God, children were being treated kindly and also harshly as they were objects as well. Different views of children and raising procedures change throughout history due to changes in secular ideas and different cultural movements.

Crime is Socially Constructed by Society Essay

Crime does not naturally occur. It arises due to its necessity in certain aras. In other words, it is socially constructed by the residents of crime ridden areas who live in societies that have criminal abilities. This is due to a number of concomitantors, but most importantly, crime arises in certain places because of the glary segregation of the rich and poor hatful tend to live in areas with other hatful who make about the same amount of money, and in first income areas, people resort to crime to make a few extra dollars. High Crime Areas So generally, areas with lofty crime rates have these problems because they are poorer areas.The residents of such areas often do not have the options that the residents upper class neighborhoods have. Unemployment rates are much higher in poor communities (or areas with somewhat modestly priced homes, or public housing) and crime, therefore may, potentially, result in a greater monetary gain for individuals of poor areas when considering their other options. As crime is generally specify as something that goes against the virtue, it may be said that the laws blue in many petty crimes of poor communities were not put in place to protect the citizens of move class communities.Although some are dangerous, illegal drugs often represent a means (and for many people, the only means) of monetary gain in communities with lower standards of living. though illegal, drug trafficking is seen as a emend alternative than starving by many of the people who participate in the trade. Given that laws are, if at all, at take up loosely framed around general moral concepts of right and wrong, it may be said that not all crime would be commonly musical theme of as bad, when alternatives are revealed.For instance, it is illegal to urinate in public, but if one finds themselves in an unfamiliar area and is unable to locate a restroom, it is probably better for that person to relieve himself behind a tree in a park, than do so on h imself, or harm his body by refraining from urinating for likewise long. Laws Often Overlooked or Disregarded There are a lot of actions that are illegal (and are therefore crimes) that are commonplace in certain communities or environments. For instance, it is socially (but still not legally) acceptable to drink in college settings, where many of the people are underage.And in poorer communities where selling drugs can head for the hills to someones primary income, most people do not regard handling or selling drugs as a crime, but earlier as a means of making money, and something that must be concealed when law enforcement is in the area. Generally, the people in areas where drugs are sold feel that law enforcement is trying to get in the way of their rights the people do not believe that what they are doing is morally reprehensible. Crime Created by the Lawmaker, rather than the LawbreakerIt seems that, when residents of high crime areas consider some criminal activities to b e unfairly restricted, crime is required by the government, which chose to outlaw certain actions. When lawbreakers do not consider their actions wrong, then to them, crime is indeed constructed by the government, which created laws. only if from an authoritative view, crime is not created by the government, or exhibited by law enforcement who creates crime as officers make arrests, but rather it is created by the citizens who break laws that the government put into place. each society that has laws, rules, or restrictions that in any way hinder the civil rights or serve to see the actions of citizens will potentially have crime. The lawmakers will consider crime as a creation of the citizens, while many citizens will view crime as something created by the lawmakers who decided to limit civil freedoms. The reason that some areas have much higher rates of crime than others is that as crime is socially constructed, it is through so by necessity. This, combined with housing segregat ion of the rich and poor, generally designates poorer neighborhoods as areas of higher crime.But crime by its definition comes about in a different way. Values of Lawmaker and Lawbreaker may Differ Crime is justified by many lawmakers by their own moral standards. think over someone robs a convenience store, and carries away a few loaves of bread and some packaged meat. The thief probably does not completely disregard the wellbeing of the company or workers whom he robbed. He probably believes that they will still make it, even with the loss of the bread and meat. So in the thiefs mind, he considers that he needs the food, and the vending company does not.Crime is really a conception. Although it is supposed to align with what is not right, or an action that is in fact wrong, when people have the ability to transcend the view that all laws are to protect what is intrinsically right, they can look at laws as restrictions. And generally, as people break the law, they try to avoid th ose who guard those restrictions (which are the law enforcement officers). It makes it much easier for people who participate in criminal activities to be of this view, as it helps to eliminate guilt. But this view is only applicable in certain scenarios.Most people are not able to blow off a murder by allowing that it is only wrong because the law says so. In some cases, such as with murder, criminals may realize that according to their own morals a crime is wrong, and that explains wherefore such serious crimes that are almost universally considered morally wrong are committed less than crimes that some may label restrictions. And many people do assess the morals of a situation according to their own values when it comes to making certain decisions, rather than according to the laws set in place.It seems that the beaver way to explain what crime is, is by allowing that it is indeed created by the lawmakers. It is constructed socially, by people who set rules that are intended to govern societies. By setting these rules, they create the possibility of crime, which is defined as the breaking of these rules. Crime can be trivial, or very severe. Criminal offenses generally result in punishment, which is intended to admonish crime, but when people do not see their actions as wrong, their main goal is not to refrain from their actions, but rather to find away not to be caught for committing them.The Emergence of Crime Crime is socially created by any form of government. As Thomas Hobbes explains in his book Leviathan, before people plough socially organized, and give up their natural rights that may include harming others for personal gain (as there are no laws or requirements in some resign of nature except to do what prolongs ones life), it seems that people consenting to give up their natural rights gives way to crime, which results when one infringes on the life or property of another.Any successful social organization must allow for crime, which results when people do as they please with regards to others, instead of recognizing everyones civil rights. Any social community that has any order will have the possibility of crime. People are not perfect, and laws that allow for crime as they are broken must be set to deter the criminal activities that one would freely participate in without rules. People in poorer communities often have more inducing to engage in criminal acts, but it is not necessarily socially constructed by the criminals.The existence of crime may just as easily be attributed to the lawmakers who themselves allow for crime by creating rules for society. Bibliography Hobbes, T. (1651). Leviathan. Oxford Oxford University Press Rafter, N. (1990) The fond Construction of Crime and Crime Control. Journal of Research in Crime and Delinquency Vol. 27, No. 4, 376-389. Welsh, I. (2005). The Social Construction of Crime. The Agonist. http//agonist. org/story/2005/12/23/121952/67

Arts

One of these reticks recently preformed was of a 67 year old longanimous who presented for a hysterectomy. She ended up with complications and subsequent treatment for these complications, all care was provided by nightingale corporation Hospital. Mistakes were made with this endurings care and corrective satisfys result be taken. It is cases like these we strive to correct, in lay out to become the hospital of choice for uncomplainings, employees, physicians, volunteers, and the community. (Nightingale Community Hospital, p. ) In influence to learn and grow from the mistakes made with our tracer bullet patient, we must identify specific mistakes made and develop a corrective action plan to address the improvements we are going to make. According to the information provided by our tracer patients worksheet, it was determined the patient presented for librarianship hysterectomy that was converted to an open procedure due to excessive bleeding approximately five calendar weeks prior to hospitalizing. After examining our patients worksheet, or fact sheet, a few items throughout their care with us was non up to standards.First mistake found was our tracer patient did not have an admissions assessment thin the 24-hour window, outset with the time of admissions. The tracer patients physical was d ace everywhere 72 hours after admission. Second, the staff reported completing a functional assessment but there was no documentation supporting this claim in her chart. Third, the soak up evaluated the need for an advance directive, found none to be present, and requested the family bring one with them. The family neer followed through and did not provide it.Fourth, the nurses did not update the tracer patients plan of care since the surgery, and this assessment was done 5 weeks after surgery upon re-admittance. Fifth, a pang assessment is supposed to be done within an hour after pain medications are given. The night before this assessment, the follow up was done all over an hour after the pain medication was traded 4 times. Sixth, the tracer patients oxygen tanks were not secured properly and her rooms air vents were dirty. Seventh, the nurse was not able to explain kitchen stove order or give a proper pad in milliards.Eighth, hand shoot communication is poor when patient transfers units and or providers. The SD, OR nurse and PACIFIC nurses employed all evaluation tasks properly. As you can see, m both steps required for safety were either incomplete or overlooked. In order to bring this tracer patient up to the standards of the Joint commission a corrective action plan needs to be made. For this assessment I am going to concentrate on the issues of medication range orders and communication during the hand off branch.Medication range orders are very important because they can prevent over fusing and under dosing. Over dosing has obvious consequences or poisoning and even death, under dosing can study to the patient Ewing in unnecessary pain. The hand off process is very important and was addressed in prior assessments. This is where most mistakes within a hospital take place. A hand-off can include when a patient goes from one department from another or even when there is Just a shift change.In our previous case, the disorientation or the hand off lead to one of Nightingale Community Hospitals patients Tina, to be discharged to a parent who did not have custody of her, resulting in a sentinel event. 2. 1 . Nightingale Community Hospital needs to repeat the steps taken to evaluate the racer patient on a wider range of patients. They need to re-evaluate the care of at least 100 patients receiving general anesthesia and inpatient surgery within the last 60 long time.This is an important step to take to make sure these mistakes were not made as an isolated incident and more as an over all hospital wide issue. Assuming these mistakes are typical to Nightingale Community Hospital, it should proceed with the following steps. 2. Nightingale Community Hospital will concentrate on two specific failures medication range orders and communication during hand off process. These areas need to be a priority because they have the greatest consequences. Poor communication leads to almost all patient issues and medication dosage can pronto lead to fatalities. . In regards to hand offs and transferring, the Joint commission requires The hospitals process for hand-off communication provides for the opportunity for discussion between the giver and receiver of patient information. Note such information may include the patients condition, care, treatment, medications, services, and any recent or anticipated changes to any of these. Anoint Commission, 2014, p. 1) As described in the tracer patients information, the hand-off preformed was Disjointed hand-off process, scratchy use of handcuff form. To correct this staff, specifically all nurses and transport staff, will be re-trained how to transfe r patients. Executives and unit super visors will collaborate on making a check off list, including such items as patient condition review, care treatment, medications and services (as recommended by the Joint Commission), which the two providers who are handing off the patient will both initial and review. . After the executives and unit supervisors develop the check off lists for all departments, an online training session will be mandatory for all employees.It will followed with a brief in person review of all employees by their unit super visors within 30 days of the implementation and the results will be kept in all employee files. The people responsible for this issues are the nurses and the transport staff. A measure of success is going to be a check off list, which has specific questions both the send off person and the receiving staff will have to fill out. Both of the questionnaires will be filed in the patients chart and their will be a set for each hand off the patient e ncores throughout the day.The question air protocol will start in two weeks from today. This will go on for one week throughout the entire hospital. Each of the lead super visors for each division or foundation will then compile these questionnaires, compile a report for each staff member and review the findings with the staff member within 20 days following the one week assessment. They will discuss what can be improved generally and what the employee needs to specifically irking, if anything. C. Similar actions will be taken for range order re-training.Range orders are medications in which the medication does may vary over a prescribed range, depending on the patient status. (, 2009, p. 2) The important of training for range orders is clear. If over dosed, a patient can be killed, and if under dosed, the patient is in pain. Again, the executives and department super visors will collaborate to create range order guidelines and a re-training program. Rather then having this traini ng be an all staff and employee requirement, range order training ill only be implemented with employees who distribute medications.Training should spread further then physicians and nurses, but also to Urns aids and certified nursing staff. It is important for them to have this basic training, even through they are not changing the distribution amounts, but they will be better able to spot a mistake if they have further training. The people responsible for this action are all staff members who distribute the medications. The measurement of success is going to be an examine, done by the nursing lead for the day. The lead will audit all charts for he last two hours of each persons shift.The staff will not be informed of this audit. The lead will look over any medications passed to the patient. Calculate what the text book dosage range is, make sure what was given to the patient was within this range. The lead will have on week from tomorrow to start these audits. They will go on for one 24 hours period throughout the hospital. The leads will have one week to compile the data, and one week following to have the reviews with the staff. During the review and nurse will distribute a pamphlet overgrowing orange order dosing.

Hul Knorr Soupy Noodles Goa Research

t to each one on Knorr Soupy Noodles mart in Goa 1 view on Knorr Soupy Noodles market in Goa ACKNOWLEDGEMENTS With protrude the assistance of a number of stack, this interrogation could not substantiate been completed. Therefore, we would like to take this opportunity to thank the following people Mr. Rammurthi Naidu, Territory Sales Officer at Hindustan Unilever, Goa for providing us with the opportunity to work with an esteemed organisation and for guiding us to obtain the fresh knowledge which leave be useful in our future c argonr.Dr. Divya Singhal, our faculty guide, we really appreciate her for her patience and uplifted efficiency in guiding us on the rightfield track in the explore. The grouping members would like to say a special thanks to Arul Raj, the bearer of Crisp caterers/GIM displaceteen for his support and financial aid in conducting our well-knit sampling. The group also want to thank all the lecturers and staff in the department (Marketing) for the ir wholehearted assistance whenever required.A special thanks to all the respondents (general passerbys, retailers and students of Goa pioneer of steering) who filled in the headlandnaire and provided with their views on the product in review. The group thanks them for their time and concern. 31-03-2012 Students of Group 6, Section C Research Methodology Goa Institute of Management 2 Study on Knorr Soupy Noodles Market in Goa TABLE OF CONTENTS ACKNOWLEDGEMENTS Table of physical bodys 4 EXECUTIVE SUMMARY . 5 decide .. 5 The enigma . The Method . 5 Conclusion . 5 INTRODUCTION 6 The Objective of the learning Value of the sketch . 6 Scope and limitations.. 6 The wink Noodles Market in India .. 7 The Battleground . Company profile. 9 defacement profile 9 About Knorr Soupy Noodles . 10 critique OF LITERATURE 1 spending Patterns of Instant Noodles amongst Indians 11 Brand sensory faculty and Loyalty .. 11 Factors influencing consumption 12 Demand estimation .. 2 METHODO LOGY 13 Phase 1 14 Phase 2 .. 14 Phase 3 .. 4 DESCRIPTION OF STUDY AREA & SAMPLING DESIGN .. 15 DATA show . 16 QUESTIONNAIRE DESIGN 17 ANALYTICAL TOOLS 8 FINDINGS.. 19 EXPLORATORY (CUSTOMERS) . 19 Awareness of consumers towards Knorr Soupy Noodles . 19 Age- wise statistical distribution . 19 3Study on Knorr Soupy Noodles Market in Goa Gender Distribution 19 Purchase conversion range.. 19 Age Wise Distribution 20 EXPLORATORY FINDINGS (RETAILERS INTERVIEW).. 0 Demand probableity of Knorr Soupy noodles . 20 Distribution of Knorr Soupy noodles. 21 DESCRIPTIVE FINDINGS (WET SAMPLING) 21 CONCLUSION.. 7 RECOMMENDATIONS 28 REFERENCES 29 APPENDIX . 30 Table of prototypes manikin 1 dower MARKET SHARE OF INSTANT NOODLES IN THE INDIAN MARKET. . 7 material body 2 VARIOUS INSTANT NOODLE BRANDS IN THE INDIAN MARKET. . 8 augur 3 KNORR SOUPY NOODLES BRAND PROFILE. 9 embodiment 4 RESEARCH DESIGN IN 3 PHASE METHODOLOGY CHART . 14 FIGURE 5 AGE WISE POPULATION DISTRIBUTION 5 FIGURE 6 MALE/FEMALE RATIO IN SAMPLE POPULATION.. 15 FIGURE 7 DATA COLLECTION PROCESS CHART .. 16 FIGURE 8 PRODUCT AWARENESS DISTRIBUTION IN FEMALES AND MALES. . 19 FIGURE 9 DETERMINANTS OF CHOICE OF NOODLES .. 1 FIGURE 10 GENDER WISE CONSUMPTION aim OF NOODLES. 23 FIGURE 11 GEOGRAPHIC CONSUMPTION PATTERN OF NOODLES ACROSS INDIA .. 23 FIGURE 12 RANK WISE BRAND PREFERENCE OF INSTANT NOODLES . 24 FIGURE 13 RECOMMEND FACTOR OF KNORR SOUPY NOODLES . 5 FIGURE 14 TASTE SATISFACTION OF SOUPY NOODLES . 25 FIGURE 15 RANK OF VARIOUS NOODLE PRODUCTS ON BASIS OF TASTE. 25 FIGURE 16 REASONS FOR NOT get KNORR SOUPY NOODLES .. 26 FIGURE 17 VISIBILITY OF KNORR SOUPY NOODLES . 26 4 Study on Knorr Soupy Noodles Market in GoaEXECUTIVE SUMMARY Purpose This radical aims at giving a clear picture close the various factors that crook the perceptions of customers about Knorr Soupy Noodles and estimating the reasons for the slow growth ordain of Knorr soupy noodles in Goa. The report contains suggestions and advocateations to leverage the post of Knorr Soupy Noodles in Goa. The Problem Soupy Noodles launched in 2010 by Hindustan Unilever, under the instigant of Knorr, has not managed to signifi contributetly bite into the market pct of the heritage brand- Maggi Noodles.There is a market situation in Goa wherein there exist very preposterous distribution of Knorr soupy noodles and the consumer has not yet received the efficient and sufficient supply of the same. Our investigate problem explored the awareness, availability of Knorr Soupy noodles and the taste selectences, brand perceptions of the consumers. The Method This qualitative field of force on Knorr soupy noodles which contains interview, questionnaire and observation has been done to pay back the brand health of Knorr Soupy Noodles in Goa.The larn consisted of 3 phases twain exploratory phases and a conclusive research phase. A field study of various customers via experience interviews and in-depth interviews threw light on the various factors that influence the purchase of the product. Wet sampling was effectively conducted among students of Goa Institute of Management at Sanquelim, Goa. Our battleground under study was that of Sanquelim, Bicholim and Mapusa which represent similar catchment profiles to areas of Ponda, Valpoi and Quepem in Goa. Our summarize precedent size consisted of 350 people. ConclusionThrough this research, a clear answer came out Knorr Soupy Noodles is still the guerrilla choice to Maggi noodles(but above all the other(a) arcsecond noodles brands) and the various factors that contributed to this in fall order of importance was availability, visibility, toll and lastly taste. The demand for the product exceeds the supply and the company needs to relook at its go-tomarket strategy and disrupt the market in legal injury of distribution and purport segment (consider 20-25 age group). Although volume of the consumers would recommend Knorr Soupy noodles, their tas te preference was still inclined towards Maggi noodles.The positives that were born from this study was that smack is not the main reason wherefore consumers are not picking up Knorr Soupy noodles but other factors like availability and price were responsible for this. 5 Study on Knorr Soupy Noodles Market in Goa INTRODUCTION Objectives of the study The aim of this study is to help Hindustan Unilever to clarify the position of its brand Knorr Soupy Noodles in the instant noodle market of Goa, India and to study the various factors and reasons for the slow growth rate of Knorr Soupy noodles in the market The specific verifiables of the study were i.To study the extent of awareness towards Knorr soupy noodles, ii. To analyze factors influencing the buying behaviour of Instant Food Products/Knorr soupy noodles, iii. To estimate demand potential for Knorr soupy noodles, iv. To study the extent of market penetration of Knorr soupy noodles. Value of the study Firstly, as the objective if the study indicates, it provide help Hindustan Unilever to clarify the position of the Knorr Soupy noodles brand in current Goan instant noodle market. Secondly, the study provides current situation of the instant noodle market and customers responses to different instant noodle brands.This study shall thus paint a clear picture as to where the Knorr soupy noodles brand stands in camparison to its biggest competitor, Maggi Noodles. Thirdly, a third party view on the perceptions of retailers about the product shall decrease bias and provide a better illustration of the demand generation and customer perceptions about the product Finally, useful suggestions and recommendations are offered by doing this study. This go out help Hindustan Unilever better consummate the Knorr Soupy Noodles brand and obtain more sales increase. Scope and Limitations The scope of the project was limited to venial area of Goa ie.Mapusa, Bicholim and Sanquelim. The assumption is that the customer profi les of these catchment areas are similar to other areas in Goa like Ponda and Valpoi. 6 Study on Knorr Soupy Noodles Market in Goa We did not consider the disturb of stockpile products in the instant fare market like pasta , ready to eat paratha , instant idli mixes etc while conducting the research. Consumer profiles of management students of GIM were taken and consumption patterns of this group may vary from other teenage/college going population The Wet Sampling was done with only two flavours ie.Chinese chow and Tomato chatpata flavour of Knorr soupy noodles Taste and Flavour rat vary with mass production in sloshed sampling. The entire project was completed within 2 months in a torment sectional manner. The Instant Noodles Market in India Noodles are a commodity which is consumed by everyone, right from kids and teenagers to retirees. Two-and-a-half decades since its launch, 2 minute Maggi Noodles is the numero-uno brand in the Indian market. go up has virtually dominate d the Indian noodle market till now but lately many large FMCG players and retail chains cave in launched their products in this lucrative space.Maggi enjoys a market share of over 70% today, despite the presence of a number of other brands. In the early 80s, the conservative and ordinary food consumption era, the concept of ready-to-cook food was alien to the Indian market. People were sceptical to experiment with food especially food meant for their children. Despite the unfavourable circumstances, Maggi took the challenge and launched itself in 1983. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 USD 350 mn) in 2010. agree to estimates, the market is expected to reach INR 3,000-3,500 crore by 2015 clocking a CAGR of 20%. For more time since its launch, Nestles Maggi Noodles was the only kingpin in the noodle market. However, in the recent past two well-known FMCG players in the country Hindustan Unilever (HUL) and GlaxoSmithKline ( GSK) introduced their own brands of instant food noodles and have managed to put their foot into this segment. Today, Knorr Soupy noodles from HUL and Foodles from GSK are well known besides Maggi Noodles and Nissins Top Ramen.For FMCG behemoth Unilever promoting its noodles under the Knorr brand seems to be a wellcrafted strategy since Knorr is a direct competitor of Maggi in soup category. Therefore, the company is saved of establishing a relatively unknown brand from scratch. There is high recall of Knorr soups and some of it will rub off in the noodles space as well. Figure 1 Market Share of various of Instant noodles in the Indian Percentage Market share instant noodles brands. Market. Source Neilson Market Research 2011 7 Study on Knorr Soupy Noodles Market in GoaThe Battleground Figure 2 Various Instant noodle brands in the Indian Market. Some of the bracinger entrants into the instant food category are Horlicks Foodles, Knorr Soupy Noodles, Nissin Top Ramen and Sunfeast Yi ppee. Maggis effective spatial relation and effective promotion and sales made it the most-loved noodle brand in India. In 2005, the Maggi brand was worth USD 3. 7 cardinal in comparison to USD 1. 7 billion recorded in 2003. In 2005, Maggi was the highest Indian spender in the Sales Promotion department in the Noodles Category.Today, Knorr from HUL and Foodles from GSK have become well identify noodle brands besides Maggi Noodles and Nissins Top Ramen. New investments by HUL and GSK are paying off now. Individually, they hold 5% and 2% respectively of the noodles market share. GSK, HUL and ITCs entry into noodles will heat up the competition for Maggi, which is already facing traction from retailers private labels like Tasty Treat from Future Group and Feasters from Aditya Birla Retail. According to data provided by Nielson Co. Maggis share of instant noodles, on an all-India bum, crossways urban markets, has slipped consistently betwixt December 09 (90. 7%) and July 10 (86. 5% ). 8 Study on Knorr Soupy Noodles Market in Goa Company profile Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods Company with a heritage of over 75 historic period in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel dangerous, look good and get more out of life with brands and services that are good for them and good for others.With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, kowtow care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes jumper cable household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, becoming & Lovely, Ponds, Vaseline, Lakme, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs. 9, 401 crores (financial year 2010 2011). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 44 billion in 2011. Unilever has about 52% shareholding in HUL. Brand profile 1. Knorr in India is generic to soups. 2. Knorr is the largest soup brand in India and has a lions share of the soup market in India 70% 3. All Knorr products have no added preservatives and are a hale choice option Figure 3 Knorr Soupy Noodles Brand ProfileThe Knorr range of soups is available in a number of tasty and exciting varieties. There is a flavour to literally suit every taste roof of the mouth the Classic range of soups with flavours like Thick Tomato, Mixed Vegetable Chicken Delite and Tomato Twisty Pasta, the Oriental range with flavours like loving Corn Vegetable, Sweet Corn Chicken and Hot n Sour an d the Indian range with flavours like Tomato Makhni and Corn Mast Masala. Knorr Ready to bullshit helps the consumer make her familys favorite dishes at home and helps her get restaurant like taste at home itself.It comes in the Indian Ready to Cook range and Chinese Ready to Cook range. 9 Study on Knorr Soupy Noodles Market in Goa About Knorr Soupy Noodles Knorr Soupy Noodles range, a unique product in the instant noodles category. Knorr Soupy Noodles, positions itself as a product with the delight of noodles with the health and goodness of soups. It comes with 100% real vegetables and carries the Healthy Choice Stamp. Its key target segment is that of children and its marketing activities are mostly targeted at children. It is loved by the kids and provides mothers a tasty healthy subsequentlynoon snacking option for their children.It is available in three variants Mast Masala, Tomato Chatpata and Chinese chow. 10 Study on Knorr Soupy Noodles Market in Goa REVIEW OF LITERATURE Consumption Patterns of Instant Noodles amongst Indians India consumes a little less than 90,000 tons of noodles every year. A decade ago the word noodles was synonymous with Nestles Maggi. Indian noodle market (instant noodles) is estimated at INR 1,300 to 1,600 crores (USD 300 USD 350 mn) in 2010. The market is dominated by instant noodles Nestles brand Maggi The food habitats in India have changed due to the Western influence and the usage of these foods is on the rise.These foods are widely used in catering industries as well as at homes. There are varieties of instant/ready-to-eat foods available in the market to choose from and they have been a part of everyday life, according to the ASSOCHAM survey. Even though after existence economical and convenient, 34% of the consumers prefer the tralatitious types of foods which are fresh and natural without any preservatives or artificial ingredients. There has been a major put forward in food habits in the metropolitan cities, as about 86% of households prefer to have instant food (canned, instant mixes, baked, pasta, etc. . Reasons are the rivet rise in dual income level and standard of living, convenience, influence of western countries etc. , according to a survey undertaken by the Associated Chambers of Commerce and pains of India (ASSOCHAM). The survey points out that these convenience foods are preferred (86%) mainly by nuclear families where both husband and wife are working or by bachelors who wish to avoid hotel food or people who do not have time, patience or the expertise to prepare in a traditional method.Metropolitans are the largest consumers of processed food and are going to be the biggest consumers of processed food because of their ever change magnitude per capita income and life-style which is also changing very rapidly, points out D S Rawat, Secretary General, ASSOCHAM. There has been a surprising rise in the demand of packaged food within the Indian market, and that all happened bec ause the lifestyle of people there has changed drastically as well as the consumers opinion regarding their ingest habits. Brand Awareness and LoyaltyIt was a couple of years hindquarters when big companies like GSK, HUL, ITC and Big Bazaar decided to enter the market. They entered the market through their power brands like Horlicks and Knorr. They offered a number of variants and flavours to the customers. As it is Maggi was never considered to healthy by the Indian mom. A survey conducted by Nielsen shows that Maggis market share has fallen by around 15 percent since the launch of these rude(a) brands. This happened in less than 2 years. The research done by us provides an insight into what a customer wants from the instant noodles. 1 Study on Knorr Soupy Noodles Market in Goa The Indian has not been too adventurous when it comes to trying out new flavours. As a result, Maggi has settled for standard flavours like curry, tomato, masala and chicken and hasnt done much experiment ation with other flavours. But ITC, HUL and GSK now seem to have woken up to potential of this category which is growing at over cardinal percent consistently for the last few years. It is these players who are introducing the Indian consumer to newer flavours and asking them to experiment beyond Maggi.HUL and GSK are playing on their strengths of their strong distribution networks and strong media presence. HUL has extended its Knorr franchise. It combines noodles with soups and soups are generally considered healthy. GSK, with its Horlicks extension has launched Foodles, which is a multigrain noodle, pegged as healthier alternative to Maida noodles which have been the most popular variant of Maggi. In terms of brand name all Horlicks, Knorr and Sunfeast have a wide ranging appeal because they have products that have extensive recall.Nestle is not sitting idle. They have reacted to the situation by open its Multigrain noodles. It has also launched new flavours like curry and caps icum. They have come also come out with a new campaign to engage the consumer to retain brand loyalty. Through this interactive campaign they are trying to reinforce the emotional connect with its consumers. Factors influencing consumption The majority of the working class also mentioned that instant noodles are a boon to save time, energy and money by using these foods.Various foods helped to prevent the age-old traditional method of long preparation of grinding, cooking or fermenting for hours and therefore making the work faster. Even the manufacturers prepared the instant foods according to the taste of the consumers. 92% of the nuclear family feel that they have less put out time than before they had kids, it is now a common fact that they are spending less time in the kitchen, and are turning to takeout, delivered food, and semi-prepared meals to help provisions the family at mealtime. 2% of bachelors prefer the convenience food because of less cost, time and energy saving, convenience in preparation and consumption in the busy and feverous life. The very term instant means simple, fast ,convenient and affordable food which is easy and fast to prepare besides being hygienic, free from microbial befoulment and also convenient to eat, say the bachelors. 67% of working women revealed that the present trend changed the habits to foods which are simple and easy to digest. Hence, the existence of these foods fulfilled all the needs of modern-day human being. 2% of the respondent said that another advantage of instant foods that occupy less space in the kitchen or pantry, the amount of drudgery tough is less and there is a tremendous potential for commercial exploitation as it is a rising industry. Demand estimation Rawat says that the consumer spending rate on processed food has increased at an average rate of 7. 6% annually during the years 2008 to 2010 and this is expected to continue as the consumer expense will rise with an average of around 8. 6% ti ll the year 2012. 12Study on Knorr Soupy Noodles Market in Goa The survey highlights that 85% of parents with children under five year are serving these easy-toprepare meals at least 7-10 times per month due to increased pressures at work, and increasing complexity in other household management areas- They would be actively looking for ways to simplify and save time, a majority of parents said. 13 Study on Knorr Soupy Noodles Market in Goa METHODOLOGY This area will focus on the process adopt to execute the research. The research has been done in three phases in a span of two months.Phase 1 wildcat Research Phase via customer interviews Phase 2 Exploratory Research Phase via retailer interviews Phase 3 Descriptive Research Phase via exposit consumer interview (wet sampling) Figure 4 Research Design in 3 Phase Methodology Chart 14 Study on Knorr Soupy Noodles Market in Goa DESCRIPTION OF STUDY AREA & SAMPLING DESIGN This study is a qualitative field experience where in general pop ulation (customers), retailers and students had been interviewed to serve the objective of the research. The study tries to include varied relevant categories to ascertain the trend among these clusters.By taking the varied category we have tried to come out with issues (if any) and the opportunities. The detailed study has been carried out on the basis of demographics of grammatical gender, age and geographical area. Non-probability sampling has been used in selecting the samples which further is a blend of quota and convenience sampling. To ascertain the awareness of Soupy noodles (phase 1), our police squad surveyed 180 people from various areas like Sanquelim, Bicholim, and Mapusa. Surveyed people were segmented into 5 categories in terms of age (Below 20, 20-25, 25-30, 30-35, 35 and above) and also segmented on gender basis.During our second phase of exploratory research which consisted of interviewing retailers, a sample size of 40 retailers from Sanquelim and Bicholim were t aken. These retailers owned stores right from 200sq. ft to 1000sq. ft. Our third phase of research include a sample of 138 management students from Goa Institute of Management. These students were further segmented on the basis of AGE, GENDER, GEOGRAPHY (North India, Middle India, East India, West India south India sample was too small and hence not considered). Figure 5 Age Wise Population Distribution Figure 6 Male/Fe mannish Ratio in take Population. 5 Study on Knorr Soupy Noodles Market in Goa DATA COLLECTION The research is based on the primary data collected from customers, retailers and students. The approach adopted (Phase 1) was exploratory for customers who are given a semi structured questionnaire on physical paper and retailers (Phase 2) with whom we had unstructured interviews. Descriptive approach (Phase 3) via Google docs was adopted for students where in a detailed structured questionnaire had been used for interviewing the consumers after the wet sampling/tasting o f soupy noodles at the GIM canteen.Students were also allowed to fill the Google doc as per their convenience so as to avoid long queues while collecting data. The table to a lower place gives a quick view of the data collection methodology. Figure 7 Data order of battle Process Chart 16 Study on Knorr Soupy Noodles Market in Goa QUESTIONNAIRE DESIGN Questionnaire is being knowing in two phases namely exploratory customers (Phase 1) and descriptive- students (Phase 3). The questionnaire has been designed keeping in mind the research objective and the sample under study. Exploratory research of the customer, a semi structured questionnaire having three questions was prepared.The objective was to find out the awareness of Knorr Soupy Noodles. Our first question Have you tasted Maggi Noodles was framed so as to select or target segment which in this exploratory research was assumed as everyone who has tried Maggi Noodles is our target segment. Discussion People are asked three ques tions Have you tasted Maggi noodles? (If YES then proceed to next, If NO then stand firm respondent) Have you heard about Knorr Soupy noodles? Have you tasted Knorr Soupy noodles? The purpose of the first question is to eliminate who do not form the part of our market i. e. ho do not consume Maggi noodles. Hence, people who have tasted Maggi noodles qualify for our target segment. The 2nd question aims at finding out the awareness level of Knorr Soupy noodles. And the next question becomes relevant as the next marketing strategy needs to cater those who have tasted Maggi. The combination of 2nd question and 3rd question will severalise us the awareness translating into sales. During the2nd exploratory phase the retailers of various stores were asked question via conversation. The questions ranged from What do you regard about the brand Knorr soupy noodles? , How is its supply? , Do customers ask for Knorr Soupy noodles? , Do you think it is better than Maggi noodles? The Descri ptive research questionnaire was a structured questionnaire having 35 questions. Questions were framed in order to extract their consumption behaviour and preferences of noodles so as to tinge the objective of the research. For the Descriptive Research Questionnaire, the questionnaire was divided into three parts as follows Part 1 Personal Information To judge the impact of their background on their consumption behaviour.Part 2 Consumption Pattern to study the knowledge of the brand and to unearth generic consumption patterns. 17 Study on Knorr Soupy Noodles Market in Goa Part 3 To analyse the tastes and preferences based on the wet sampling The reason for this division is to segregate the information gathering and understand the impact of each part on their consumption behaviour. We wanted to study each part as a separate determinant for the consumption of noodles. ANALYTICAL TOOLS Our survey has relied on qualitative data collected in the form of interviews and descriptive ques tionnaire.SPSS is not being used as the data collected is qualitative and the same could be illustrated effectively via MS office tools like Excel. The questionnaire includes Likerts scale (1 being least preferred-5 being most preferred) and rank order scale technique for proportional analysis. We have used M. S. Excel for the ease of calculation. There are some over lapping questions and effect of double counting has been taken into account to start at a useful and practical conclusion. Pie charts and histograms are integral part of our study and of immense help in drawing inferences.The inferences have been drawn on the basis of gender, age, geographies, and preferences. The trend can be seen from the tables showing numbers and frequency of people. 18 Study on Knorr Soupy Noodles Market in Goa FINDINGS EXPLORATORY (CUSTOMERS) Awareness of consumers towards Knorr Soupy Noodles Our research shows that the targeted people are well aware of the product. Their key target group (below 20yrs) and 20-25yrs have a high awareness rate of 78%. Awareness in older groups drops. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market.Age-wise distribution The awareness in age group below 20 is 78% (High), in the age group 20-25 is 76%, in the age group 25-30 is 57%, and in the age group 30-35 is 66%. It must be noted that the majority of people surveyed belong to age group below 25, which has high level of awareness. The consumption of noodles is more frequent among the teenagers and that qualifies as our target market. Gender Distribution Figure 8 illustrates that there is no significant difference in the awareness between Females and Males and hence the marketing effectively targets both the genders.Figure 8 Product Awareness distribution in Females and Males. Purchase conversion rate (The number of people who are aware about Knorr Soupy Noodles and have purchased it is the purchase conversion rate) From the study we can infer that the purchase conversion rate for Knorr Soupy noodles is low and customers who are aware of the product are not convinced to try out the product. 19 Study on Knorr Soupy Noodles Market in Goa Age Wise Distribution In the age group below 20 the purchase conversion rate is 38%, in the age group 20-25 it is 25%, in the age group25-30 it is 100% (High), in the age group 30-35 it is 50%.As mentioned above that the majority of the people belonged to below 25, where the purchase conversion is 33% (Moderate). The combined study of awareness and purchase conversion will be very useful in ascertaining the effectiveness of promotional activities and saleability of the product. EXPLORATORY FINDINGS (RETAILERS INTERVIEW) This is the part two of our phase 1 research, where in we interviewed 40 retailers about demand and distribution of soupy noodles. This part of research aims at exploring the functioning of the noodles market, competition, price elasticity of demand, and demand affect ed by availability of the product.As retailers are in a better position to tell us what a customer asks for and how he makes his buying decision. A few statements by some retailers are If the supply of Soupy noodles would have been fine, they would have taken over Maggi Owner, Jai Bhavani Sweet Mart, Sanquelim Incentives for displays are not given, and hence I dont push the product to my customers Anonymous retailer Students see the ad on TV and ask for the product, but there is never proper supply and hence they take some other product Owner, Om Prasad Bakery, BicholimDemand potential of Knorr Soupy noodles The interviews via random conversation with retailers threw light on the high demand for Knorr Soupy noodles during a particular phase when it was marketed via mass media. They also stated that the high demand was met with very poor supply which led to consumers breaching their repurchase decision to substitute brands dude to unavailability. Demand is a function of price, in come, price of substitute goods, choice and preference. Different determinants of demand play different role and no determinant can be studied in exclusivity. Demand potential of Soupy noodles is same as it is for Maggi.In the noodles market, Maggi has been a clear leader and best competitor to Maggi is Soupy noodles. There are factors which have an impact on people making choices between these two brands. Soupy noodles are priced higher than Maggi and some of the demand of soupy noodles might get affected by it being a price elastic market. Especially, when a heritage brand like Maggi is available at a lower price. Soupy noodles have an innovative concept of providing two food items at a time which is noodles and soup. The message is being transmitted strongly and customers are aware about it.However the purchase conversion rate is not so impressive. The biggest reason might be the brand loyalty towards Maggi 20 Study on Knorr Soupy Noodles Market in Goa and greater number of varia nts of Maggi. Soupy noodles have the potential of acquiring and influencing the brand loyalty but this is marred due to high recall, retention and re purchase intention of Maggi. Distribution of Knorr Soupy noodles HUL is known for its distribution and supply. However in the case of Knorr soupy noodles, retailers have complaints about erratic distributors who do not supply sufficient stock of soupy noodles hence affect the availability.Like many other cases margins are not the issue of concern. Distributors refused to pay minimal amount for the prime facing location on the shelves and hence lose out on potential customer on account of lack of visibility even when it is available. DESCRIPTIVE FINDINGS (WET SAMPLING) 138 students from Goa Institute of Management were given tasting samples of Knorr Soupy Noodles (Chinese Chow) and were asked to respond within a questionnaire about their knowledge about and experience with the brand.There were 35 questions that had to be answered so as to acquire a deep understanding of the consumers perception about the brand. The findings are as below. FACTORS INFLUENCING THE CONSUMPTION OF INSTANT FOOD PRODUCTS The below chart shows a clear distribution of the various propertys that influence the consumption of instant food products. The attribute that influences the consumption the most is TASTE (42%) while PRICE (7%) and ADVERTISING (2%) are the factors that influence the purchase of instant noodles the least (assuming competitive pricing amongst competing brands).EASE OF MAKING (31%) and accessibility (18%) are factors that also significantly influence purchase decisions. Figure 9 Determinants of choice of noodles EATING PATTERNS OF STUDENTS PURCHASE FREQUENCY OF OUTSIDE FOOD (Non-canteen food) The study shows that students prefer eating extraneous and this could be due to the induced culture and socialising that lead students to consume non-canteen food. 21 Study on Knorr Soupy Noodles Market in Goa The study shows 80 st udents (17% + 63%) out of every 100 eat food from outside at least 1-2 times a week.Maximum number of students (63%) eat outside 1-2 times a week while only 6% of the students eat out once in a month. The study throws light on the eating habits of students and concludes that majority of the students eat out at least once in 2 weeks. This segment is thus a very lucrative segment to target for instant food companies. PURCHASE FREQUENCY OF INSTANT NOODLES The study shows that instant noodles forms an important part of students menu especially due to shortage of time and erratic eating habits.Many consumers in colleges lead time-pressured schedules and have less time available for formal meals, as a result of which demand remains high for products which can be eaten at their convenience. The study shows that 48 students out of every 100 consume instant noodles at least 1-2 times a week i. e. that 61% out of the total number of students (80% from previous chart) eating outside (non-cante en food) consume instant noodles at least 1-2 times a week, while 22% of students of the total number of students eating outside consume instant noodles once in 2 weeks.Hence there is a great demand for instant noodles among students and instant food companies should effectively tap this. Gender-wise distribution From the data we can prove that there is no significant difference (63% and 58%) in consumption habits of instant noodles amongst male and females. 22 Study on Knorr Soupy Noodles Market in Goa Figure 10 Gender Wise Consumption pattern of noodles Geographic distribution The study reveals that there is a significant difference between the consumption patterns of customers based on geographic segmentation.The study states that maximum numbers of consumers who eat noodles on an everyday basis (19%) are from West India (Mumbai, Goa, Rajasthan, and Gujarat). Students from North India and West India have the highest frequency of instant noodles consumption (cumulative 80%). Figur e 11 Geographic consumption pattern of noodles across India 23 Study on Knorr Soupy Noodles Market in Goa BRAND PREFERENCES AMONG INSTANT NOODLES The study reveals that the number one brand preference amongst instant noodles is Maggi Noodles. Knorr Soupy Noodles is at the second place with almost similar preference ratings as Sunfeast Yippee.A startling revelation was that Horlicks Foodles (2nd highest market share amongst instant noodles-AC Neilsen) ranks at the bottom. Figure 12 Rank wise Brand Preference of Instant Noodles TASTE SATISFACTION OF KNORR SOUPY NOODLES The study reveals that only 2 people out of every 100 hate soupy noodles. On wet sampling of Knorr Soupy noodles amongst students of GIM, the study revealed that majority of the sampled population(56%) found Knorr soupy noodles PRETTY TASTY while 33% of the population found the taste OK which could lead them to easily shift loyalty to other brands.A shocking revelation was that only 1% of the sampled population was blow n away (SIMPLY MIND BLOWING) by the taste and hence this could directly correlated to low brand loyalty which could be the reason why the early adopters consuming the product are high, but followers are not increasing as expected by the company. Consumers are not enthralled yet not dissatisfied about the taste and this can be seen from the charts below. 1% of the consumers that would recommend the product to others would purchase more of Knorr soupy noodles if its taste were to improve, while they would also preferred increase in promotional activity and availability. On comparing taste preferences between Knorr Soupy noodles, Maggi Noodles and Maggi Atta noodles, Knorr Soupy noodles(30%) has similar preferences to Maggi Atta Noodles (31%) which is promoted as a health concept, while Maggi Noodles is the top preference(39%) in terms of Taste. 24 Study on Knorr Soupy Noodles Market in Goa Figure 13 Recommend factor of Knorr Soupy NoodlesFigure 14 Taste Satisfaction of Soupy Noodles Figure 15 Rank of various noodle products on basis of taste REASONS FOR NOT PURCHASING KNORR SOUPY NOODLES The study reveals that bad taste (3%) had the least influence as to why customers were not purchasing Knorr soupy noodles. It need not be said that since Knorr soupy noodles is a new brand, its brand value compared to heritage brand-Maggi would be lower and hence this could be the key 25 Study on Knorr Soupy Noodles Market in Goa reason why customers do not purchase Knorr soupy noodles. On further analyses it was known that

Philippines Online Gaming Industry Outlook Essay

earningsNetopia provides high speed (3-10mpbs) Internet access to fulfil customers satisfaction and make them feel the uniqueness of the store as comp bed to other internet cafes. At this speed, downloading prominent images (pictures), playing music (wave files, mp3s) online and viewing videos (GIF files, flash, video clips) is a breeze. Online and Network GamingNetopia carries popular Online Games which can be played either solo or via LAN with friends. With this high speed Internet connection, playing online leave behind surely be fun to all the gamers.DIGITAL PRINTINGLaser Color or Black and White PrintingNetopia branches also have terminated desktop publishing facilities and qualified technicians that can assist you in all your office and school requirments. You can print resum, reports or research work from the Internet in either color or black and white.Photo Quality PrintingHigh quality of photo printing is also available wherein pictures interpreted directly from your Di gital Cameras or Cellular Phones can be printed in any quantity at affordable prices. Photo sizes available argon as follow 4R,A4,3R,11 ID ,22 for passport Angat KaAside from printing and computer usage, Netopia also serves as a supplemental school that offer hundreds of online courses. With the help of the varied content providers like Microsoft, CAL, Gapuz and Reviewcard, Netopia was able to promote and offer alternative online modules to those who would like to pursue their courses in Nursing, IT and even College Entrance Exams. Netopia Click ClubJoin the coolest rank and file club in the industry, the Netopia Click Club Enjoy Member rates at Netopia and special discounts and privileges from various Click Club merchants. Visit your nearest Netopia to apply. social rank fee is reasonably priced at P250 inclusive of free eight (8) hours of computer use. denoteAs Netopia continue to strengthen its battlefront in the business and with the live technologies it possess, Netopia is now into invading the business of Online Advertising. We are now being aggressive in offering our Online Advertising spaces to different advertisers, with the seventy-six (76) branches nationwide and a bestow of 3,000 computer terminals all ads can be viewed by 500,000 to 1 million customers of different age monthly.Function RoomMost of our branches has their own Function entourage that is equipped with 10-12 workstations. The function room is ideal for any coporate activities much(prenominal) as job caravan, training, recruitment, online interview, testing, gaming tournament, product launch and mini press conference. For booking inquires and reservations, you whitethorn email the Corporate Sales Group at corpsalesnetopia.ph or call 465-1100 local 2200IP E-Games Signs Agreement with ePLDT for Digital ParadiseManila, Philippines 13 December 2010 IP E-Game Ventures, Inc. (IP E-Games PSE EG), the publicly listed online gaming subsidiary of listed technology gain IPVG Corp. (PSEIP) , has signed a share acquire agreement with ePLDT to purchase the latters 75% spot in Digital Paradise Inc. (Digital Paradise). Digital Paradise operates the Netopia brand of Internet Cafes. The Internet Caf chain currently has a network of 105 cafes nationwide, 71 of which are company owned and 34 of which are franchise Under the agreement, E Games pull up stakes purchase 97.6 million shares of Digital Paradise representing 75% of the company. Finalization of the purchase is subject to a 45 day due diligence period. E Games is one of the leading online game publishers in the country, offering a portfolio of online games consisting of Massively Multiplayer Online theatrical role Playing Games or MMORPGs, and casual online games. E Games pioneered the free to play business model, wherein gamers are not required to pay a subscription fee to play online games.Gamers are given the option of purchasing in game items to enhance their gaming experience. The company sells virtual curren cy (e Points) that is used to purchase these in-game items. E Games publishes top MMORPGs such as Ran Online, Cabal Online, and recently launched, Dragonica. E Games also has a strategic partnership with GMA7 to publish its casual online games such as Bandmaster, Superstar, and Operation7. Netopia is the largest chain of Internet Cafes in the Philippines consisting of 71 company-owned and 34 franchised branches. Netopia serves over 1.5 million customers monthly, 80% of which are from ages 16 to 35, and uses high-speed Internet provided by PLDT. With Netopias broad network coverage, Netopia has attracted many large corporate customers for its training, recruitment and advertising needs.At the retail side, Netopia has become a popular destination, for both men and women for Internet surfing, Gaming, Digital Printing and Electronic blame needs. CEO of E Games, Enrique Y. Gonzalez, says, The Internet Caf business is a strategic sector of our company, and with the signing of this agreem ent, we are one step closer to establishing a strong presence in that sector. Netopia is a leading chain in the Internet Caf industry and we plan on providing additional investment for expansion.The purchase of Digital Paradise will give E Games access to a large network of Internet cafes where it can launch, market, and promote its games. One of E Games objectives is to increase utilization at Netopia by channeling more of its 12 million users to Netopia cafes. E Games also believes that it can increase ad spending at the cafes by providing advertising customers with an additional advertising medium. Advertising customers will be able to advertise on-line, in-game, and now through Netopias over 4,000 work stations. E Games recognizes the potential synergies in the transaction and is truly elicit about the growth prospects of Digital Paradise.IP E-Game Ventures Inc. (IP e-Games) is a publicly listed company in the Philippine Stock Exchange (PSE EG) which operates the online gaming business of technology conglomerate IPVG Corp. (PSE IP). IP e-Games is ranked as the leading online games publisher in the Philippines and holds top MMORPG (Massively Multiplayer Online Role Playing Game) titles such as RAN Online, CABAL Online, and Presidential Award recipient Korean game, Granado Espada.Other games include high-fantasy MMORPG Runes of Magic, and Korean ad ship games such as Dragonica and Nostale Online. The casual games of IP E-Games are published under X-Play Online Games Inc. (X-Play), a joint venture company between IP E-Games and GMA New Media Inc. (GMA NMI), the digital arm of GMA Network Inc. (PSE GMA7). X-Play publishes the no.1 online dance game Audition Dance Battle, MMO First person shooter OP7, online round game Bandmaster, and online videoke game Superstar Online. IP E-Games strategic minority investors include the Philippine Star Group and E-Store Exchange (an affiliate of GMA7). For more information, visit www.e-games.com.ph.