Alcatel-Lucent Success in Brazil Essay Example | Topics and Well Written Essays - 750 words

Alcatel-Lucent Success in Brazil - Essay Example Alcatel-Lucent Brazil utilized various entry strategies which included adapting to the customers and industry, developing consumer confidence in the company’s products and services as well as creating and improving brand awareness in the country. In its effort to adapt to the clientele, the company researched on the various needs of its diversified customers which included government agencies, local service providers, and carriers among others. By understanding their clientele, the company was able to develop a customer portfolio specific to the client’s needs and as such adapt its products and services to its customers. Further, the company invested in building the consumer confidence as well as increasing brand awareness by using various marketing strategies such as the use of social media and TV adverts. Managing MNCs is quite a challenge to many companies as they have operations in different countries. These countries have varied cultures and value as well as other varied business environment and the poses a challenge to the company in its management (Matthews & Zander, 2007). It is thus important for companies such as Alcatel-Lucent Brazil to have an effective strategy to use in managing its subsidiaries in different parts of the world. One o0f the challenges facing the company in Brazil is that the company is in its development phase causing a lot of problems in the management and operations of the business. This, for instance, is in regards to political instability, varying exchange, and inflation rates.